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first_imgAtlantic Canadians have voted Just Us! Coffee as their favourite food product for 2011. Just Us! Coffee, headquartered in Wolfville, edged out the competition to emerge as the people’s choice winner for the Eat Atlantic Food Product of the Year Award. Agriculture Minister John MacDonell presented the people’s choice trophy today, Aug. 31, to Just Us! CEO Tom Smith and board chair Melissa Stewart. “I congratulate Just Us! Coffee and all Nova Scotia’s finalists who took part in this friendly competition. This challenge profiled the importance of choosing great local products today and every day,” said Mr. MacDonell. “The success of these products shows our province’s commitment to encouraging Nova Scotians buy local. Eating foods from local sources leads to greater market access for our farmers and helps create good jobs to grow the economy.” Ten finalists were selected from nominations received through the Eat Atlantic Challenge Facebook page. The finalists reflected the diverse, dynamic and changing nature of Atlantic Canada’s food and beverage industry. Just Us! Coffee claimed the title following six weeks of online voting. More than 7,000 votes were cast. “Once again, we have been overwhelmed by the enthusiasm and passion Atlantic Canadians have for food from close to home,” said Leo Leblanc, vice-president of marketing and communications for Co-op Atlantic. “Just Us! is an amazing example of a co-operative business that has found a way to combine a people-first approach with an excellent product.” Four other Nova Scotia producers were among the finalists, including Market Town Sausages of Antigonish, Beth the Pie Lady Pies of Greenwich, Scotian Gold Honey Crisp Apples of Coldbrook, Kings Co., and Knol Farms Frozen Blueberries of Collingwood, Cumberland Co. “This event, which helps consumers learn about the great food products we make here year-round, is a great way to strengthen our region’s food industry, and all the thousands of people who work producing food for Atlantic Canadians,” said Don Newman, executive director of the Atlantic Food and Beverage Processors Association. Thursday, Sept. 1, is Eat Atlantic Day, when Atlantic Canadians can show their pride for the great food produced in Atlantic Canada by pledging to eat food grown close to home for one day. The Department of Agriculture supports buying local year-round by administering the Select Nova Scotia campaign. Select Nova Scotia was developed to create partnerships with food producers, processors, retailers, food service and consumers and to promote the sale and consumption of Nova Scotia grown and produced food. Since 2008, more than 40,000 consumers have visited the www.eatatlantic.ca website to learn about food from the region and participate in challenges and make pledges to increase their commitment to made-in-Atlantic foods. Co-op Atlantic developed the campaign to promote the world-class products made right here in Atlantic Canada and encourage buying local in support of our region’s producers, our food and beverage industry, our economy and our environment. The Eat Atlantic Challenge is a buy-local campaign organized and sponsored by Co-op Atlantic and Co-op stores throughout Atlantic Canada since 2008. Co-op Atlantic is the second largest regional co-operative wholesaler in Canada and the largest co-operative in Atlantic Canada. It’s owned by more than 100 co-operatively owned businesses across the Atlantic Provinces and the Magdalen Islands. Co-op Atlantic provides food, agricultural, energy and social housing/real estate services to organizations and businesses in more than 150 communities in the region.last_img read more

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