About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. 36 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 11 September 2008 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Enable Interactive builds on ongoing success Tagged with: Consulting & Agencies Digital There’s no stopping Enable Interactive, ranked the UK’s No. 1 digital agency earlier this year, the Bristol based agency has gone from strength to strength since it was co founded in 2003 by Matt Connolly and Darius Pocha. Winning major contracts against stiff competition from digital ‘super-agencies’ Enable’s profile has risen dramatically in 2008 with cutting-edge work for global brands like BBC, WWF, Microsoft and British Red Cross. As a result of recent client successes the agency has made a strategic decision to focus on three key markets namely sport, fashion and charities.“The agency was in the perfect position for us to re think its future direction. With experience gained on brands like Speedo, Lipsy and Commes des Garcons and the audience and commercial insight we’ve developed, it made sense for us to concentrate our expertise and ensure we’re the agency of choice for brands in these sectors.” said Matt Connolly Strategy Director.The agency’s work for leading charities includes Breast Cancer Care, War Child and British Red Cross. Recent wins mean that this impressive list now also boasts Greenpeace and Ireland’s biggest charity Concern Worldwide.“It’s an extremely exciting time for us. It’s the innovation that’s propelling Enable forward – with the right people, the smartest industry thinking and a ruthless focus on quality, our clients are getting outstanding results time and time again.” Said Connolly“With the significant increase in buzz surrounding Enable the agency now stands at 20 staff. Both Connolly and Pocha, both of whom came together from much larger London agencies have a hands-on approach to agency life and retain positions of strategy director and creative director respectively. ‘Everyone here is a specialist in what they do – our clients never have anyone mediocre working on their projects. We do things differently to traditional agencies – we encourage our people to have a life outside their jobs. That way the stay interesting and enthusiastic and have more value than the normal agency burn-outs working 25 hours a day. It’s partly these qualities that we feel makes the agency attractive to clients” commented Pocha,Recent senior appointments include Amanda Milton previously Production Director at Carlson Marketing, Natasha McKenzie, previously at M&C Saatchi, Fergus Roche from Conchango and Lastminute.com, and Ben Akin-Smith co-founder of Add Momentum.“Enable has been at the forefront of digital innovation for nearly 5 years now and is well positioned for continued future success. We are proof that the traditional agency model can change. For the better. We have incredible clients; we deliver great, innovative work that we’re all proud of and often we’re working with brands who make the world a better place” concludes ConnollyendsNotes to Editors:Enable InteractiveEnable Interactive is a specialist digital agency based in Bristol, UK. The agency has consistently developed and delivered bright, digital ideas for an impressive set of global clients since the company was set up by Matt Connolly and Darius Pocha in 2003. The best of breed team at Enable has produced great work for brands like WWF, Clarks, Microsoft, and Channel 4.*by the readers of Revolution the UK’s leading publication for the digital media industryFor more information on Enable Interactive contact:Kit HunwicksEnable InteractiveTel: 08000 199 839www.enableinteractive.co.ukFor more press information contact:Becky Maurice-Cohen / Madalene WhitsonTel: 01442 245030Email: [email protected] / [email protected]: www.prpr.co.uk
The four things you need to know if you want to get your product into Lidl, according to Richard Inglis, senior buying manager.Despite admitting to getting “hundreds” of emails a week, Inglis, who is responsible for all the buying of baked goods for Lidl, told British Baker it’s the best way to get his attention.But for those wanting to stand out from the crowd, he gave us four hints to keep in mind when getting in touch:- “You don’t have to be a huge supplier to get into Lidl – we like smaller operations because they are able to be more focused. The vast majority of our suppliers started off small, and are now big operations because we worked together to create a product we were both happy with.”- “Regional and seasonal products are definitely in with a shot, because they are what we’re all about.”- “Write an email, send samples, all the normal stuff that you know and have heard before, but do it, because we respond to every single one.”- “It may seem like a ‘no’ when we say ‘we’ll keep you on file’, but in reality it is far from it. I have a folder for every single product – a hard copy and a digital version, and I promise you every time we consider stocking a new product I pick up that file and I go through it one email at a time. No means not right now, it does not mean not ever – you have absolutely nothing to lose by being in touch.”He added that suppliers that want to be stocked nationwide do have to be able to cope with the larger demand, but that smaller operations are “in no way ruled out”.