Tag: 贵族宝贝YHY

first_imgWhy Diageo and Unilever are on my ‘best shares to buy’ list despite this threat Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! Consumer goods giants Diageo (LSE: DGE) and Unilever (LSE: ULVR) have long been on my ‘best shares to buy’ list. They remain so today. This despite a threat to them from what advertising trade publication Adweek has called a “global megatrend.”Some commentators believe this trend could undermine the growth of established brands powerhouses. Some even suggest the sun could be setting on their long era of dominance. I don’t want to underplay the threat, but I think Diageo and Unilever are well capable of countering it.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…Eating the big fishChallenger brands pose a risk to my best shares to buy. It’s over two decades since the publication of Adam Morgan’s influential business book Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders. The challenger brand phenomenon has exploded in the 21st century. Think of the spectacular rise of UK tonic waters and mixers firm Fevertree or Dutch chocolate market leader Tony’s Chocolonely. Both now rapidly expanding overseas.Structural shifts in retail and media have dramatically lowered the barriers to entry for new brands. Big changes in consumer attitudes — “an appetite for experimentation and scepticism about traditional elites,” according to Jamie Matthews, boss of advertising agency Initials — have also played into the hands of challenger brands.In the face of these sweeping changes, should Diageo and Unilever really be on my best shares to buy list?If you can’t beat ’em…Diageo and Unilever haven’t been resting on their laurels in the face of the march of challenger brands. One part of their strategy for dealing with the threat has been to do what they’ve always done. Use their financial might to pursue the age-old doctrine: “If you can’t beat ‘em, buy ‘em.”For example, Diageo’s acquisitions of recent years have included challenger tequila brand Casamigos and distilled non-alcoholic spirits firm Seedlip. Unilever’s have included direct-to-consumer challenger brand Dollar Shave Club.My best shares to buy have challenger DNADiageo and Unilever have also been smart with the challenger brands they’ve bought. They’ve not only allowed the likes of Seedlip and Dollar Shave Club to remain fiercely autonomous, but also taken learnings from them. This has helped them inject challenger DNA into the wider group.For example, a few years ago, Diageo-owned Gordon’s gin was faced with scores of new brands entering its market. It was reinvented with a challenger mindset. A new positioning, witty ads voiceovered by Phoebe Waller-Bridge, and the use of Instagram, Spotify and smart targeting all helped a 250-year-old legacy brand deliver challenger-like growth.Best shares to buy for the futureFinally, both Diageo and Unilever are busy incubating next-generation brands through their venture capital arms (distillventures.com and unileverventures.com). They provide seed and development capital to ambitious founders with exciting brands.In due course, Diageo and Unilever may wholly acquire the brands they’ve incubated. For example, Diageo exercised its option to acquire the aforementioned Seedlip which had been nurtured by Distill Ventures.In summary, I reckon Diageo and Unilever are doing a very good job of mitigating the risks to their businesses posed by the rise of challenger brands. This is why these blue-chip giants remain firmly on my best shares to buy list. Image source: Getty Images. Enter Your Email Address G A Chester has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo, Fevertree Drinks, and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee.center_img G A Chester | Tuesday, 23rd February, 2021 | More on: DGE ULVR Simply click below to discover how you can take advantage of this. Our 6 ‘Best Buys Now’ Shares I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. “This Stock Could Be Like Buying Amazon in 1997” See all posts by G A Chesterlast_img read more