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first_imgHome » News » Estate agent yet to amend ‘misleading’ claim on website following ASA investigation previous nextEstate agent yet to amend ‘misleading’ claim on website following ASA investigationPerthshire-based Next Home agreed to amend claim that ‘9 out of 10 home sellers choose it’ but has yet to fully clarify its website.Nigel Lewis8th August 20180874 Views A Scottish estate agency that had promised to take down a claim made on its website following an investigation by the Advertising Standards Authority (ASA) has so far not done so.The claim by Perthshire agency Next Home was brought to the attention of the ASA recently by a member of the public.Featured on the home page of the sales and lettings agency’s website, it claimed that “nine out of then sellers choose Next Home”.The complainant challenged whether this claim was misleading and could be substantiated.After being contacted by the ASA, Next Home provided the advertising watchdog with assurances that the claim would be amended and the matter was resolved informally.But the claim remains live on its home page at the time of publication (see right), while an amended version is featured on subsequent pages.These claim instead that ‘9 out of 10 sellers we visited in 2017 instructed us to sell’ with a qualification in later small print that the claim relates to 2017.Next Home has five branches in Perthshire including in Perth, Auchterarder, Crieff, Blairgowie and Pitlochry and is fond of making punchy claims on its site, although none of these others have been involved in the current ASA case.This includes that the company is ‘Perthshire’s favourite agent’, ‘Perthshire’s No.1 Estate Agent for Property Sales’ and is ‘Selling More homes than any other Estate Agent or Solicitor’ in the area.Next Home (Scotland) Ltd has 20 staff and was registered at Companies House in 2004.Read more about misleading claims investigated by the ASA. Next Home Scotland Perthshire advertising standards authority advertising watchdog ASA August 8, 2018Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles Letting agent fined £11,500 over unlicenced rent-to-rent HMO3rd May 2021 BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021last_img read more