Mattel shuts Barbie store in Shanghai


first_img whatsapp RETAILER Mattel yesterday shut its flagship Barbie concept store in Shanghai after just two years of trying to crack the Chinese toy market. Mattel said in a statement it remained committed to expanding the brand in China, and that the six-storey outlet had raised Barbie’s profile in the country. The shop opened in March 2009 as Barbie celebrated her 50th birthday, with Mattel hoping to expand sales in new regions to offset flagging turnover in its traditional markets during the recession. The firm has not released sales figures for the concept store or given a reason for its closure. Electronics retailer Best Buy last month scaled back its ambitions in the Chinese market. whatsapp Show Comments ▼ Monday 7 March 2011 9:25 pm Tags: NULL Share Mattel shuts Barbie store in Shanghai More From Our Partners A ProPublica investigation has caused outrage in the U.S. this weekvaluewalk.comRussell Wilson, AOC among many voicing support for Naomi Osakacbsnews.comAstounding Fossil Discovery in California After Man Looks Closelygoodnewsnetwork.orgSupermodel Anne Vyalitsyna claims income drop, pushes for child supportnypost.comBrave 7-Year-old Boy Swims an Hour to Rescue His Dad and Little Sistergoodnewsnetwork.orgFlorida woman allegedly crashes children’s birthday party, rapes teennypost.comNative American Tribe Gets Back Sacred Island Taken 160 Years Agogoodnewsnetwork.orgMark Eaton, former NBA All-Star, dead at 64nypost.comPolice Capture Elusive Tiger Poacher After 20 Years of Pursuing the Huntergoodnewsnetwork.orgMatt Gaetz swindled by ‘malicious actors’ in $155K boat sale boondogglenypost.com‘Neighbor from hell’ faces new charges after scaring off home buyersnypost.comUK teen died on school trip after teachers allegedly refused her pleasnypost.comKiller drone ‘hunted down a human target’ without being told tonypost.comPuffer fish snaps a selfie with lucky divernypost.comBiden received funds from top Russia lobbyist before Nord Stream 2 giveawaynypost.com‘The Love Boat’ captain Gavin MacLeod dies at 90nypost.com980-foot skyscraper sways in China, prompting panic and evacuationsnypost.comInside Ashton Kutcher and Mila Kunis’ not-so-average farmhouse estatenypost.com KCS-content last_img

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